In their writing jobs, content writers create pieces that adhere to a style guide and conduct proofreading to make sure each piece is grammatically correct – often one of our dirty little secrets is finding joy in the elusive double space. They have expert knowledge in creating marketing-driven content and can make a daunting task much easier. Most business owners aren’t classically trained writers or don’t have the skills, expertise or time to create engaging content.
Content creation helps increase engagement and can help drive repeat customers and inform potential new customers. And that’s where content writers come in.Ī content writer is an expert writer that can draft engaging, informative, and catchy content. One of the best ways to increase your business’s reach is to create entertaining content. It’s not enough to simply create great products or services, you have to find ways to drum up attention and get your business in front of potential customers. In today’s digital world, marketing and content go hand in hand. They can also create graphics, e-books, and other promotional materials to help companies boost their outreach, ultimately setting the tone for your business. Think of content writing as the E-Harmony of customer retention versus Tinder, shall we say?Ĭontent writers produce long-form content such as blog posts as well as ad copy, product descriptions, podcasts, entertainment and event programs, landing pages, press releases, white papers, email campaigns, social media content, and other marketing and SEO content. So, what’s the difference between a copywriter and a content writer? Essentially, it comes down to intention – while copywriting focuses more heavily on making sales, conversions and lead generation, content writing is more about providing information on a more long-term basis. Luckily, content and copywriters can develop those winning skills, connecting your business to your target audience, engaging them on a deeper, emotional level creating a genuine connection with your brand through words.
#INKSLINGER MAGAZINE UPDATE#
Every commercial, video, Facebook update or Tweet utilised specific language moving it from an outdated and neglected brand to one that became wildly popular and instantly recognisable to an entirely new generation of users.Īnd you know who was responsible for all that marketing genius? Content and copywriters.īeing able to find the exact words to tell your business’s story isn’t an easy feat, and it’s even harder to do consistently. You remember the Old Spice ads, right? The decade-old ‘The Man Your Man Could Smell Like’ campaign featuring former ex-American football star Isaiah Mustafa clad in little more than a towel was popular for a myriad of reasons, but the campaign’s biggest success was giving Old Spice a new voice. WORDS: SHARON TIMMS | INKSLINGER COMMUNICATIONS
0 kommentar(er)
